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Check, correct, comply: Advertising - fix it or be fined!

Check, correct, comply: Advertising - fix it or be fined!
  • Webinar
  • Business Course
  • Mandatory CPD
CPD 1.5
Cost
(inclusive of GST)
Free for members, $38 for non-members
Date 13 Jul 2017
Time 7.30 -9.00pm

Course Description

Presenter: Antony Nicholas, Osteopathy Australia Chief Executive

After several years of a light-touch regulation, AHPRA has had enough. Recently a $30,000 advertising fine was awarded against a registrants. Don’t let that be you.

The new AHPRA advertising compliance strategy outlines a clear process for managing advertising complaints and potentially harsher action for non-compliance…especially for any repeat offender.

This webinar will explain AHPRA’s risk-based approach to regulating advertising compliance and enforcement. Antony will summarise an osteopath’s advertising obligations using common examples of non-compliance, as well as best-practice recommendations to correct breaches and comply with The National Law.  

Topics covered include:

  • What is considered advertising?
  • What is a false or misleading claim?
  • Gifts, discounts and promotions
  • Testimonials
  • What is unreasonable expectation?
  • Words to be wary about
  • What to do if you are being audited or receive a notice of complaint
  • Increased risk of ending up in front of a conduct hearing based on advertising.
  • Resources available to help you.
  • Recording time spent assessing your advertising as CPD

This webinar falls under the mandatory CPD topic: Osteopathy Board of Australia registration standards, codes and guidelines and overview of the National Law, particularly when new or updated versions are published.

If you want a better understanding of how to ensure your advertising is compliant, register now. 

 

About the presenter:

Antony Nicholas has been the Chief Executive of Osteopathy Australia for 10 years. He works closely with AHPRA and other key stakeholders like other professional associations or government departments to continually lobby for osteopaths’ rights.

He is also a Director on the Allied Health Professions Australia’s Board (a peak alliance of 22 allied health professions) since 2011 and a Board Director of the Osteopathic International Alliance.

Antony has a diverse career background in lobbying, policy development, health promotion, health-consumer rights, education and dispute resolution, mainly within the not-for-profit sector.

Registration Details

Phone 02 9410 0099
Emailmbagus@osteopathy.org.au
Check, correct, comply: Advertising - fix it or be fined!