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OAW2017 Media Releases

Journalists rely on people giving them stories and they always want to know what is going on in their community.  These media release can be used to generate some news coverage - all you need to do is follow the simple steps below. 

Write your media release

We have provided some template media releases below where all you need to do is fill in your details at the sections marked red. Don't forget your contact details on the second page and your logo in the top righthand corner. If you wish to write your own. here are some great tips on how to write an effective media release.

Osteopathy Media Release Osteopathy Media Release
Invitation to celebrate Osteopathy Awareness Week

Are you turning your back on pain?

Put together your target media list

Finding the right journalists to send your media release to can be as simple as looking through the publications you want it to be published in. You should also think about the type of people you want reading about you and think about which media outlets your target audience get their information from. For your convenience, we have put together a list of local media contactsJournalists will only be interested in stories that are relevant to their news readership so ensure that you distribute to your local media outlets only. 

Once you have identified the local newspapers and news outlets that cover your clinic location, start compiling the contact details of your targeted media list. It should inclide the name of the journalist/editor, their email address and phone number. This spreadsheet includes many of the regional and suburban media across the country.

Often a publication will list contact details on it's inside cover. If you can’t find their contact details in their publication, call the publication directly and ask for them. Try to get direct email addresses so the release doesn’t go to a general publication email address and get lost.

Send the media release

Email the main copy of the media release in the body of an emaill. The heading should read, "Media Release - [title of media release]". Attach any low resolution images and the word/PDF version of your media release.

Follow-up

Wait at least a few hours and call the contacts on your media list.  Simply ask if they received the release and if they would like further information or high resolution images. Be prepared to answer questions so highlight key points on the release you want to get across.

Respond

“No I didn’t get the release”. You will hear that often as journalists receive hundreds of releases a day. If they don’t remember the release, just resend it to them. If you don’t get any media interest, that is OK. You have started the journey of building relationships with journalists and this can take time. Keep sending newsworthy media releases from youy clinic (staff achievements or clinic milestones) and you will eventually get results.

 

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