Osteopathy Australia Brand Guidelines
Osteopathy Australia is the peak body representing the interests of osteopaths, osteopathy as a profession and consumer's right to access osteopathic services. Osteopathy Australia is a national organisation with state and territory based councils.
Osteopathy Australia provides a unified voice in promoting, advocating and representing osteopathic healthcare; whilst delivering quality educational and professional support. Our core work is liaising with state and federal government, all other statutory bodies regarding professional, educational, legislative and regulatory issues as well as private enterprise. Our role is also to increase awareness of osteopathy and what osteopaths’ do.
Our branding is important for our work and reputation. The focus of our identity is holistic approach. “O” stands for “Osteopathy” and for the holistic practice, being the optimal functioning of all systems of the body leading to better health. Moreover, the Osteopathy Australia logo represents the unity of Association (blue), its Members (light blue) and External audience (governmental bodies and patients).
We created this document to help communicate our branding guidelines to members and partners seeking to feature Osteopathy Australia. We need to ensure that our brand maintains a consistent look and feel no matter where in Australia and overseas it’s seen. This requires strict dedication to standards. The guide is provided to keep the brand focused and unique.
Should you have any questions about Osteopathy Australia brand feel free to contact the Communications Officer.