Advertising - Testimonials & Special Offers (M)

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Presenter: Ruben Mackellar

Ruben Mackellar will provide an informative breakdown of two problematic areas within AHPRA’s Advertising guidelines: Testimonials and Special Offers.

Testimonials – we will cover:

  • What is a testimonial
  • What are the AHPRA rules on testimonials
  • Examples of clear testimonials
  • What may not be a testimonial
  • Information on ‘control” of platform rules
  • Clear information regarding third-party sites – reviews vs testimonials
  • Common third party sites that are likely to lead to testimonial issues compared to those that may not
  • Social media and consumer comments

Special Offers – we will cover:

  • What is a special offer
  • What are the AHPRA rules around special offers or discounts
  • How do these rules contradict each other
  • What further clarification has AHPRA given on time-limited offers
  • Some examples of special offers that are likely breaches
  • Some examples of special offers that may comply
  • Some common conditions as examples
  • Where to place special offers so you can control the length of offer and make changes as required
  • How to promote special offers and your business

All provided material and case studies in this webinar will be presented with strict adherence to AHPRA’s Advertising Guidelines & Australian Consumer Law.

About Ruben

Ruben was the Communications Officer at Osteopathy Australia from 2017-2019. Previously, Ruben worked with large brands and companies such as GoPro, Fitness First, Danone, the Department of Premier and Cabinet, Seven West Media (Channel 7), Channel 10 and a host of other SMBs. During his young career, Ruben has overseen an audience of over 1M+ followers across all major social media platforms (Facebook, Instagram, Twitter, Linkedin & Youtube). 

Osteopathy Australia Partners

We work with these complementary key organisations as an essential part
of providing high quality healthcare for Australians.

BioCeuticals
Guild Insurance
GuildSuper
OBA
ESSA
Serenity HLP by Regal sleep
SCU
SA Worksafe
Kymdan
Sleepmaker
Wentworth Advantage
Brooks Shoes
Associations Forum
National Rural Health Alliance
NSW Workcover
MAIB
Medicare
OPC Health
FlexEze
NT Worksafe
Member Advantage
TAC VIC
MAIC QLD
Insurance Commission of WA
Australian Osteopathic Accreditation Council
HICAPS
QLD Worksafe
Pain Australia
RMIT University
OIA
Arthritis Australia
Australasian College of Sport & Exercise Physicians
VIC Worksafe
TAS Workcover
London College of Animal Osteopathy
Workcover WA
Cliniko
Better Pain Management
VIVOBAREFOOT
AHPA
Health Workforce Australia
AHPRA
Victoria University
Worksafe ACT
DVA
MAC SA
NSW SIRA