Building trust with patients

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In this webinar, you will learn best-practice in website design and navigation, including what pages all websites should have and what information they should contain. You will acquire strategies to showcase your expertise and the knowledge needed to build trust with your patients whilst staying Aphra compliant. Can you easily determine if a patient review does not comply with Ahpra advertising guidelines and how to get reviews you can publish? If not, then this webinar is a must.   

Learning objectives:

1. How to optimise your website for the best results with best practice in website design and navigation
2. How to showcase your expertise, build trust with patients and stay Ahpra compliant
3. How to easily determine if a patient review does not comply with Ahpra advertising guidelines
4. How to get patient reviews you CAN publish
5. How to write Ahpra compliant copy that will help convert consumers looking for a health provider into patients who make a booking with your practice                

The presenter:

Nerissa Bentley is The Melbourne Health Writer, an award-winning Australian health and medical writer. She writes credible, evidence-based, Ahpra compliant health content for national organisations, global corporations and health practitioners so they can connect with patients and consumers and be seen as the trusted health authority in their field.

Nerissa has almost 30 years’ experience writing for various industries and over 15 years focusing purely on health and medical content.  She has worked with organisations such as Medibank, Jean Hailes for Women's Health, Royal Australian and New Zealand College of Psychiatrists, Cancer Australia, TerryWhite Chemmart, Grief Australia, Macular Disease Foundation Australia, Ovarian Cancer Australia and HeartKids Ltd, and has helped many individual health practitioners comply with Ahpra advertising guidelines.                            

Nerissa is a member of the Australasian Medical Writers Association and The Digital Marketing Collective. She is trained in SEO copywriting and is an experienced presenter having spoken at conferences, and run online and in-house training. She has also been featured on several podcasts. Nerissa has also created an Ahpra Compliance Hub where you can find free and paid resources and services to help you comply with Ahpra advertising guidelines.

Attendance will be recognised with 1.0 CPD hour

Disclaimer: Content correct at the time of publication