AHPRA Advertising Guidelines Updated
Health practitioners are encouraged to check and correct their advertising to ensure compliance with the revised Advertising Guidelines that were released last November and took effect on 14 December 2020.
‘The National Law limits how regulated health services can be advertised. It is a professional obligation for registered health practitioners to advertise responsibly and support members of the community to make informed choices
about their healthcare. When preparing their advertising, a health practitioner should always put the public first and ensure their advertising is not false, misleading or deceptive,” AHPRA CEO Martin Fletcher said.
The National Boards and AHPRA also updated the Advertising compliance and enforcement strategy for the National Scheme. The strategy was launched in 2017 to improve voluntary compliance with the advertising requirements and to introduce a new enforcement approach to non-compliance. If you prefer listening to reading, AHPRA’s Taking Care podcast discusses advertising regulated health services. AHPRA releases a new episode every fortnight, discussing current topics and the latest issues affecting safe healthcare in Australia. You can also listen and subscribe on Spotify, Apple Podcasts and by searching ‘Taking Care’ in your podcast player.
For more information on how to market your business, visit the Osteopathy Australia My Practice section.
Osteopathy Australia also offers mandatory CPD webinars on Advertising.
• An AHPRA-friendly guide to easy, ethical and effective marketing (M)
• Advertising: Testimonials and Special Offers (M)