AHPRA Advertising Guidelines Updated

Ahpra Advertising Guidelines December 2020

Health practitioners are encouraged to check and correct their advertising to ensure compliance with the revised Advertising Guidelines that were released last November and took effect on 14 December 2020.

‘The National Law limits how regulated health services can be advertised. It is a professional obligation for registered health practitioners to advertise responsibly and support members of the community to make informed choices
about their healthcare. When preparing their advertising, a health practitioner should always put the public first and ensure their advertising is not false, misleading or deceptive,” AHPRA CEO Martin Fletcher said.

View the Advertising Guidelines
View the Social Media Guidelines

The National Boards and AHPRA also updated the Advertising compliance and enforcement strategy for the National Scheme. The strategy was launched in 2017 to improve voluntary compliance with the advertising requirements and to introduce a new enforcement approach to non-compliance. If you prefer listening to reading, AHPRA’s Taking Care podcast discusses advertising regulated health services. AHPRA releases a new episode every fortnight, discussing current topics and the latest issues affecting safe healthcare in Australia. You can also listen and subscribe on Spotify, Apple Podcasts and by searching ‘Taking Care’ in your podcast player.

Further information

For more information on how to market your business, visit the Osteopathy Australia My Practice section.

Osteopathy Australia also offers mandatory CPD webinars on Advertising.
An AHPRA-friendly guide to easy, ethical and effective marketing (M)
Advertising: Testimonials and Special Offers (M) 

Osteopathy Australia Partners

We work with these complementary key organisations as an essential part
of providing high quality healthcare for Australians.

BioCeuticals
Guild Insurance
GuildSuper
OIA
OBA
Member Advantage
NSW SIRA
Arthritis Australia
OPC Health
Workcover WA
TAS Workcover
AHPA
ESSA
Brooks Shoes
RMIT University
Better Pain Management
DVA
AHPRA
MAIC QLD
Associations Forum
MAC SA
Australian Osteopathic Accreditation Council
Kymdan
Wentworth Advantage
FlexEze
Worksafe ACT
QLD Worksafe
Victoria University
Health Workforce Australia
VIC Worksafe
HICAPS
Insurance Commission of WA
Medicare
National Rural Health Alliance
SA Worksafe
SCU
TAC VIC
Serenity HLP by Regal sleep
VIVOBAREFOOT
MAIB
NSW Workcover
Sleepmaker
Pain Australia
NT Worksafe